Client
PrintaloLab creates practical, problem-solving 3D printed products for everyday life, including the Blackout Roller Blind Side Guide, the modular Hexo Shelf storage system and kitchen organisation.
Monthly Duties
- Social Media: Creating, scheduling and posting original content across Instagram, TikTok, Facebook, Reddit and Discord to meet the objective of increasing followers, engagement, sales and brand awareness.
- AI-Powered Content Creation: Leveraging AI tools to streamline content production, from video scripting to visual assets, enabling a consistent, high-quality posting schedule.
- Community Building: Founded and manage a dedicated Discord server, fostering a direct, engaged community of makers and customers.
- Video Content: Producing shot-by-shot scripted videos for Instagram Reels and TikTok, including assembly tutorials and single-nozzle “No AMS” guides.
- Platform Strategy: Hosting STL files on Thangs, with ongoing evaluation of alternative marketplaces (Printables, Etsy, Cults3D) to mitigate platform risk.
- Campaign Planning: Developing a crowdfunding campaign strategy to support the next phase of brand growth.
Results
- Built platform-specific content strategies across five channels — Instagram, TikTok, Facebook, Reddit and Discord — tailoring tone and format to each community.
- Created a viral TikTok video that reached 505K views and 2,020+ hours of total watch time, converting 44.5% of viewers into full watches and driving 1.3K new followers in under three weeks.
- The same campaign drove Instagram reach to 303,434 accounts and 503,473 views, with 95.9% of interactions coming from non-followers — demonstrating strong organic discovery beyond the existing audience.
Highlights